Wedding Planner Permit Requirements in Green Bay, WI

Complete permit and license guide for starting a wedding planner in Green Bay, Brown County, Wisconsin.

Verified 2026-09-03 5 stops $100–$600 est. 1–3 weeks to obtain all required licenses
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Not legal advice. Requirements may change — always verify with your local government authority before applying. Key agencies and fees on this page were re-checked against official government sources on .

Federal — start here

1 stop
  1. EIN (Employer Identification Number)

    Required if you have employees, operate as an LLC/corporation, or file certain business tax returns. Free from the IRS. Sole proprietors with no employees may use their SSN instead.

    Official government source

    FreeImmediate (online)

State of Wisconsin

2 stops
  1. Wisconsin Seller's Permit

    Required of every individual, partnership, corporation or other organization with a Wisconsin sales location making retail sales of taxable products or taxable services, with limited exceptions for wholesalers, manufacturers and certain marketplace sellers. Services are taxable only if they appear on DOR Publication 201's list - admissions and access to recreational facilities, landscaping, laundry and dry cleaning, and similar - so professional services such as accounting, consulting or insurance generally do not trigger it. The permit is obtained through Business Tax Registration, which also opens your withholding and use tax accounts.

    Official government source

    $20 one-time Business Tax Registration fee, then $10 to renew every two years - it is not free. The $20 is the same regardless of how many locations need a seller's permit.Register online through My Tax Account. DOR does not publish a guaranteed processing time - contact [email protected] or 608-266-2776 to check status.

  2. General Liability Insurance - a venue requirement, not a Wisconsin one

    Wisconsin does not license wedding or event planners and does not require them to carry liability insurance: neither wedding planner nor event planner appears anywhere in DSPS's A-Z list of professions the department licenses. The requirement comes from venues and clients. Most Wisconsin venues will not let a vendor work on site without a certificate of insurance naming the venue as an additional insured, and the venue's contract - not the state - sets the limit. Read each venue's vendor packet rather than assuming one figure covers them all.

    Official government source

    No state-set price. General liability is quoted by private carriers on your revenue, event count and the limits your venues demand; Wisconsin publishes no schedule, so get quotes at the specific limit rather than relying on a range.Before your first on-site event - venues typically want the certificate at contract signing, weeks ahead of the date.

City of Green Bay / Brown County

2 stops
  1. Green Bay Business License

    Green Bay does not require a general/all-purpose business license. The City Clerk's office (Green Bay Municipal Code Ch. 10) licenses only specific regulated categories (e.g. Adult Entertainment, Alarm Business, Direct Seller/Solicitor, Entertainment Facility, Home-Based Businesses, Junk Collector, Massage Establishments, Mobile Food Vendor, Public Vehicle, Salvage, Secondhand Dealer, Tree & Brush Trimmer). Wedding/event planning is not a regulated category on the City Clerk's license list, so a general business license is not required for this business type in Green Bay. (If coordinating events on public property, a Special Event Permit may be needed — see Green Bay Special Events program.)

    Official government source

    not applicablenot applicable

  2. DBA (Doing Business As) Registration

    Wisconsin does not require sole proprietors or general partnerships to file a DBA/trade name with the county or state. Wis. Stat. 134.17 only requires recording with the county Register of Deeds when a name falsely appears to be a corporate name (anti-fraud provision), not for ordinary trade-name use. If forming an LLC or corporation and operating under a different name, that name would be registered with the Wisconsin Dept. of Financial Institutions (DFI), not Brown County.

    Official government source

    not applicable (no county DBA filing exists for sole proprietors in Wisconsin)not applicable

Terminus

Open for business — est. $100–$600 · 1–3 weeks to obtain all required licenses

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